Privacy Policy

Effective Date: August 29, 2025

Natural Beauty WNY, legally owned and operated by Kelly Kuechler as a sole proprietorship (“Natural Beauty,” “we,” “our,” or “us”), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your rights with respect to SMS communications, website usage, and spa services.

1. Important Notice Regarding SMS Messaging Data

We value your trust. We do not sell, rent, or disclose any phone numbers, SMS opt-in content, or consent records to any affiliates or third parties for marketing or unrelated promotional purposes. Text messaging opt-in data is kept secure and confidential. Consent records are stored as required to demonstrate compliance with federal and carrier regulations.

2. Information We Collect

We may collect the following categories of Personal and Non-Personal Information:

Personal Information:
Name, email address, phone number, mailing address, service booking history, payment information, and SMS/email opt-in records (including time-stamped consent).

Non-Personal Information:
IP address, browsing behavior, device specifications, and analytics via cookies and related tracking tools.

Client Communication Data:
Messages, inquiries, customer support requests, appointment notes, and service feedback.

3. How Information is Used

We may use the information collected for purposes including, but not limited to:

Providing, scheduling, and delivering spa services.

Communicating booking confirmations, account updates, and appointment reminders (via email, SMS, or phone).

Improving service quality and tailoring offerings.

Securing transactions and validating customer consent for SMS messaging.

Fulfilling legal obligations or resolving disputes.

4. SMS Messaging Program Terms

Opt-In and Consent: You will only receive SMS messages if you have provided explicit consent, typically via web forms, booking platforms, or written acknowledgment. We maintain detailed records of all opt-ins.

Message Content: Appointment reminders, confirmations, schedule changes, and direct client support messages may be sent. No promotional messages will be sent without your explicit opt-in for promotional communication.

Opt-Out: You may opt out at any time by replying STOP. You will receive one final confirmation. No further SMS communications will be sent unless you opt back in.

Help: Text HELP for assistance, or contact us at [email protected] or (716) 913‑0975.

Message & Data Rates: Standard charges from your carrier may apply.

Carrier Disclaimer: Wireless carriers are not responsible for delayed or undelivered messages.

Frequency: Message frequency depends on appointment activity and client interaction.

5. Information Sharing and Disclosure

We do not sell or rent personal information. We may disclose information only in the following cases:

Service Providers: Vendors involved in booking, SMS messaging, or payment processing are granted access only as needed, subject to confidentiality obligations.

Legal Requirements: If required to comply with law, court order, or government regulation.

Business Transfers: In the event of transfer or sale of this sole proprietorship, your data remains subject to this Privacy Policy.

6. Data Security

We maintain reasonable security measures (encryption, restricted access, secure servers, and firewalls) to protect your data. However, no electronic storage or internet transmission can be guaranteed 100% secure.

7. Cookies & Tracking

We may use cookies, beacons, and tracking technologies to analyze trends and improve the performance of our website. You may manage or disable cookies through your browser settings.

8. Your Rights & Choices

As our client, you have the right to:

Request access to the personal information we hold.

Request corrections or updates.

Request deletion of your personal information, subject to legal retention obligations.

Withdraw SMS or email marketing consent at any time.

Contact us at [email protected] to exercise these rights.

9. Updates to This Policy

We may revise this Privacy Policy periodically. Updates will be posted to our website with a refreshed effective date. Significant changes will be clearly communicated.

10. Contact Us – Data Controller

Owner & Sole Proprietor / Data Controller: Kelly Kuechler
Business Name: Natural Beauty WNY
Addres: 5820 Main St. Ste 404, Williamsville, NY 14221
Phone: (716) 913‑0975
Email: [email protected]
Website: https://www.naturalbeautywny.com/